Adhere to Us On
Ahead of the IPL 2022, ACKO Insurance policies has signed on as an associate sponsor for three groups- Kolkata Knight Riders, Gujarat Titans and Lucknow Tremendous Giants, when extending its partnership with Delhi capitals, Mumbai Indians and Sunriers Hyderabad. ACKO signs a total of six teams as their official insurance policy associate.
Forging in advance on a journey that began with a partnership with Delhi Capitals in 2020, and expanded to involve Mumbai Indians and Sunrisers Hyderabad in IPL 2021.
As a aspect of the partnership, the players of Delhi Capitals, Sunrisers Hyderabad and Gujarat Titans will sport the ACKO symbol on their headgear (helmets/caps). Even though the gamers of Mumbai Indians, Lucknow Super Giants and Kolkata Knight Riders will have the symbol on their trousers. The symbol will also be prominently visible in the stadium in which the groups are enjoying.
The association with the teams will be amplified with a 360-diploma marketing campaign across tv, electronic and social media platforms, which will run through the course of the event. ACKO has also planned a series of activations across platforms for engaging with enthusiasts and driving model remember.
In addition to this, ACKO will create localised ordeals in the six towns for bringing supporters nearer to the teams they really like. As an associate sponsor, ACKO will give absent signed merchandise of the groups by contests and gatherings that the brand designs on organizing.
Commenting on the partnership, Ashish Mishra, Executive Vice President – Marketing and advertising, ACKO, mentioned, “This cricketing league is a excellent sporting home and to be capable to affiliate our manufacturer with six of the groups provides us incredible manufacturer visibility. These 6 metropolitan areas are also core marketplaces for us. With our on-ground activations, our purpose is to bring the fans nearer to the teams that they have beloved above the several years with interactive, local community-driven functions. We hope to positively effects the fans’ lives, and in undertaking so, not just safe manufacturer recognition, but construct lasting manufacturer like and loyalty.”
Commenting on the affiliation, Binda Dey, CMO Kolkata Knight Riders, claimed, “The partnership with ACKO is nevertheless one more move towards KKR’s dedication to bring the followers nearer to the staff. We search forward to partaking with our followers in particular in Kolkata and other towns via several initiatives planned throughout this season.”
Raghu Iyer, CEO, Lucknow Tremendous Giants explained, “We are delighted to companion with ACKO for the forthcoming time. We are grateful for their self-confidence in our new franchise and are optimistic that this will be a mutually helpful affiliation for both brand names.”
Arvinder Singh, Main Working Officer (COO) Gujarat Titans, “As we start off our journey in this period, we are delighted to have ACKO as our associate associate. This cricketing league is synonymous with excellence and ACKO represents that good quality of India’s new-age corporations. We believe that that is the cornerstone of our partnership.”