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Kolkata Knight Riders (KKR) have signed Rollick, an ice product brand name, owned by Prestige Ice Creams Pvt. Ltd. as the Official Companion for the impending version of the Indian Premier League (IPL 2022).
Following its affiliation with KKR, Rollick has introduced an ice-candy dedicated to Group KKR and T20 cricket. It is purple, in line with the team’s jersey named Chatpata Powerplay, which will be a blend of sweetness and tanginess (grape and tamarind).
Rollick also programs to integrate the KKR manufacturer and its players’ images throughout distinctive packaging of its large-marketing SKUs from laminates to cones to cups.
Commenting on the occasion, Binda Dey, CMO, KKR, stated, “KKR always aims to carry the recreation nearer to its lovers, our partnership with Rollick ice product is a stage in the identical route. We are delighted to lover with a household-developed brand that is cherished by our admirers across Kolkata and appear ahead to a prosperous season alongside one another.”
Commenting on the partnership, Gaurav Khemani, Managing Director, Status Ice Cream Non-public Confined, explained, “We are content and honoured to get this forum to announce our association with Kolkata Knight Riders as their formal companion in the future T20 cricket time and wanting forward to using this innings very long and make it a terrific achievements. As a component of this affiliation, Rollick appears to be forward to strengthening its marketplace place and saliency amid ice-product buyers in Japanese India. The T20 cricket period falls in summers when ice-creams usage is pretty higher and with the rights to leverage KKR’s potent admirer foundation in the market, the model is also launching the marketing campaign #RollickingKKR.”