IPL Media Rights Tender – Viacom 18 LUPA Investents: Reliance backed Viacom 18 plans to dominate Sports Broadcasting space by storm in India is all falling in place. First the network launched its English (Sports18) & Hindi Sports channels (Sports18 Khel) earlier this month. An now Viacom18 is getting huge war chest to fight for IPL Media Rights Tender: Follow all IPL 2022 LIVE Updates & IPL Media Rights Tender Updates with InsideSport.IN
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IPL Media Rights Tender RACE to get more competitive, Reliance Viacom 18 getting 13,500 Crore WAR CHEST from Murdoch backed LUPA
Viacom 18 LUPA Investents: Bodhi Tree Systems, led by James Murdoch and Uday Shankar, a former head of Walt Disney India, will invest Rs 13,500 crore ($1. 8 billion) in Viacom18.
The entertainment network owned by billionaire Mukesh Ambani and Viacom Inc. Viacom18 owns and operates the suite of Colors TV channels and OTT platform VOOT. One of the invested entity of the company recently launched their SPORTS CHANNELS – Sports18 & Hindi Sports channels Sports18 Khel.
The partnership aims to “lead India’s transition to a streaming first media market,” RIL chairman Mukesh Ambani said in the statement.
The companies have not disclosed the shareholding pattern. According to reports, RIL will hold a majority stake, while Bodhi Tree will have close to 40%.
IPL Media Rights Tender RACE: How the monies from Bodhi Tree Systems make Reliance Viacom 18 more competitive for IPL Media Rights Tender?
The monies will give much needed cash to Viacom18 to pose a serious challenge to Disney Star & Sony’s hagemony on Cricket Rights.
Cricket rights in India, especially the IPL Broadcast & LIVE Streaming rights has always been a TWO HORSE RACE. Both the time IPL Media Rights have gone for tender, Disney Star and Sony Sports Network have shared the spoils.
But now all of this can change. With name of Ambani’s & Murdoch combine to back them Viacom18 will throw a very serious challenge in the IPL Rights Tender.
Is Amazon’s Jeff Bezos joining the Race? Up till now 5 serious players have already bought the tender doucments. Disney Star, TV18-Viacom (Sports-18), Amazon, Zee & Sony have bought the tender documents.
Bezos vs Ambani IPL Rights? For the first time, the rights to broadcast matches on television and to stream them online will be sold separately, opening the door to Amazon.com Inc. and its Prime video service.
“Winning the auction is about prestige and vanity, so Reliance, Amazon and others can be expected to flex their muscles,” said Aditi Shrivastava, co-founder and chief executive officer at digital entertainment startup, Pocket Aces. “It’s a big deal and bidders will surely fight tooth and nail to win the rights.”
IPL Media Rights Tender: What is the BASE PRICE for the IPL Broadcasting & LIVE streaming rights for 2023 to 2027 Cycle?
IPL Media Rights Tender – IPL Rights Base Price: The tendering of the rights will be done via a e-auction module. The board has increased the BASE-PRICE by almost 100%.
The last cycle of rights were sold at 16,347.5. BCCI has doubled the base price to 33,000 crore this time.
“Everyone knows the value of IPL as product has increased in the last 5 years. We have divided rights into 4 bundles to unlock the real value for the rights. No composite bids will be allowed. For each package bidders will have to bid separately. Each package will have base price attached to it”, informed a top source in BCCI directly involved with the Tender process.
As per InsideSport’s understanding, BCCI can earn in the range of 50,000 Crore and above from the sale of IPL Media Rights for next 5 years.
IPL LIVE Streaming Rights vs IPL Broadcasting Rights: It is worth noting that in the ONGOING cycle of rights, Star Sports won the 5 years package for 16,347.5 Crore.
- Insiders in BCCI feels Overall Bid should be more than 45,000-50,000 CR – which is 3 times the last overall bid.
- BCCI feels Digital rights should fetch minimum 5 times of the LAST values i.e in the range of 15 to 16,000 CR
- Broadcast Rights should go up minimum by 2.5 times
- Bundle A – Indian Sub Continent Broadcast: Base price in this category is Rs 49 crore per game. Overall 74 Games base price would be Rs 18,130 crore for five years.
- Bundle B – Digital rights Indian Sub-Continent: Base price for this package is Rs 33 crore per game. For five years, the calculation is Rs 12,210 crore.
- Bundle C: Non Exclusive Package (DIGITAL): The much-debated special package is in Bundle C which comprises 18 games and the reserve price in this cluster is Rs 16 crore per game. At 74 games per season and calculated for five years, the price of this bundle is Rs 1440 crore. This 18 Games in this package will be – Opening Match, 4 Playoff matches & 13 Evening Double Header matches
- Bundle D: Rest of the World Rights (Outside Sub-Continent): Base price for this package is Rs 3 crore per game. The combined value of the reserve price is Rs 1110. crore for five years.
IPL MEDIA Rights Tender: Key Timelines
- The deadline to purchase the ITT ends on May 10
- The potential bidder will then have next four weeks to seek clarifications
- June 12th will be the LIKELY Date for E-Auction
Follow all IPL 2022 LIVE Updates & IPL Media Rights Tender Updates with InsideSport.IN
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